• Customers may become a member in the Smile More Loyalty Program by enrolling at participating Brands For Less and Tchibo Prozente stores or online at BrandsForLess.ae.
  • Members must be residents of the UAE and at least 18 years of age to enroll in the Smile More Loyalty Program.
  • No purchase is necessary to join Smile More Loyalty Program.
  • Corporations, groups, associations or commercial customers and others purchasing items for resale are not eligible for membership in Smile More Loyalty Program.
  • Limit of one membership per customer.
  • Reward smiles may vary by store or by member depending on where, when and how a member signs up or other factors.


  • Smile More Loyalty Program membership is free for life.
  • For online purchase the customer needs to be a member of the Smile More Loyalty Program
  • Member can check the smiles earned and view or edit his/her membership information online at BrandsForLess.ae. For information about the membership or any other program related questions or information, contact Brands For Less Customer Service by phone at +971 4 8806768 or email at [email protected]

Reward Smiles:

  • Members receive one reward smile for every one AED cash purchase or every two AED credit card / beam purchase.
  • Purchases for items that have a decimal value of AED 0.50 through AED 0.99 will be rounded up to the next Dirham. Purchases for items with a decimal values of AED 0.49 through AED 0.01 round down.
  • The value of returned items will be deducted from the member's qualifying purchase amount.
  • Shipping and other charges are not qualified for the reward smiles in an online purchase.
  • Members must present their membership card at the time of purchase in order to earn reward smiles.
  • Reward smiles earned from store purchase will be credited within 5 days.
  • Discounted Items are not eligible for reward smiles.

Reward Voucher:

  • Members are eligible to get AED 100 Voucher for every 4000 reward smiles.
  • Members can choose voucher(s) either for online purchase or for store purchase.
  • Reward vouchers can be availed by requesting issuance via Customer Care Hotline ( +971 800 8333 ) or through selected Brands For Less and Tchibo Prozente stores.
  • Voucher issued for online purchase cannot be used for store purchase and also voucher issued for store purchase cannot be used on online purchase.
  • Voucher issued for store purchase should be surrendered to the cashier at the time of purchase.
  • Vouchers are valid until the date mentioned on it.
  • Valid dates may vary on each voucher at Sponsor's discretion.
  • Expired voucher will not be reissued.
  • Each voucher can be used towards an one time purchase.
  • Lost or stolen vouchers will not be replaced.


  • By enrolling in the Smile More Loyalty Program, the member agrees to the terms & conditions, rules, regulations, policies and procedures of the program (terms & conditions), as may be in force and published at Sponsor's website and as may be changed at any time without notice.
  • Smile More Loyalty Program Terms & Conditions are published at BrandsForLess.ae supersede all information previously published and will serve as current posted terms & conditions. Each member shall be responsible for periodically visiting this site to view any changes. If terms & conditions are updated, any changes will apply to all Smile More Loyalty Program members including members enrolled before Sponsor posted updated text.
  • Membership and benefits are nontransferable and may not be assigned to anyone including member's estate, their successor or assignees.
  • Membership is valid only at participating Brands For Less and Tchibo Prozente retail stores in UAE and at BrandsForLess.ae online store.
  • Sponsor may modify, alter, delete or add new terms & conditions for its program at any time without notice. This includes modifying, altering, adding or deleting program benefits, reward smile values, redemption levels, conversion ratios, reward delivery methods and conditions for active status. These changes may affect the value of the reward smiles or benefits already accumulated. Each member is responsible for remaining knowledgeable as to the terms & conditions. Sponsor may terminate the Smile More Loyalty Program, or any element of the program, at any time by announcement on its website, BrandsForLess.ae or BrandsForLess.og.
  • Abuse of the Smile More Loyalty Program, including failure to follow program policies and procedures, the sale or barter of reward voucher(s), benefits, product, reward smiles or promotional offers and any misrepresentation of fact relating thereto or other improper conduct as determined by Sponsor in its sole judgment, may result in cancellation of the member's account without notice and future disqualification from program participation, forfeiture of all reward smiles accrued and cancellation of previously issued but unused voucher(s). In connection with the enforcement of any of the terms & conditions governing the Smile More Loyalty Program, Sponsor reserves the right to take appropriate legal action, as it deems necessary, and to recover damages, attorneys' fees and court costs. Smile More Loyalty Program benefits, reward smiles and rewards are subject to applicable government regulations and are void where prohibited by law.
  • Any loss of Membership Card or misuse of lost Membership Card shall be your sole responsibility and Sponsor will not be held responsible. The loss should be advised immediately by sending an email at [email protected] and the lost Membership Card will be suspended within 48 hours of receipt of such a request to prevent any fraudulent use. A new membership card will be issued with a new Membership Number to prevent any fraudulent use of the previous card at the cost of 500 reward smiles.
  • Enrollment becomes effective and acceptance of these terms & conditions begins when a new member enrolls in the Smile More Loyalty Program. Members can cancel membership at any time by giving Brands For Less a written notice or by sending an e-mail at [email protected] and the membership will be cancelled after confirming with the member through phone or email.
  • If there is no account activity (defined as an account profile update, reward smiles accumulated/posted from any source or reward redemption) within a Smile More Loyalty Program member's account for two consecutive years (24 months), the account is subject to closure and termination, including forfeiture of all accrued reward smiles and/or benefits.
  • Privacy Policy: Information provided by the member will be governed by the Sponsor's Privacy Policy, which is available at BrandsForLess.ae/privacypolicy. Sponsor reserves the right to send customer service or operational emails to individuals who have opted out of receiving promotional correspondence. Sponsor does not knowingly collect or post information on the internet related to anybody under age 18. By enrolling as a member of Smile More Loyalty Program, a member must acknowledge that they have read and accepted the terms and information practices set forth both here and in the Sponsor's Privacy Policy.
  • Only original voucher(s) accepted. Void where prohibited. Voucher(s) are valid in UAE only. Validity date may vary on each reward voucher at Sponsor's discretion.
  • Promotion reward smiles: During selected promotion periods, members purchasing from selected stores can receive their next ‚Smile More Voucher faster by accumulating increased rate of reward smiles. All other‚ Smile More Loyalty Program rules apply. Sponsor reserves the right to limit this offer by store and by member. Promotion reward smiles are subject to change without notice.